May 12, 2012

JO! Models

Fashion, Photography 1 Comment

So, you’ve seen the behind the scenes video here, for our shoot with a model named Ida, from JO! Models (model agency here in Gothenburg), a fashionshoot which was part of a school project/fashion workshop. Photographer Per Zennström acted as our teacher/creative director, and the assignment was to make a campaign now that the model agency is re-launching themselves with a new name, site and so on. We were to make a movie (the BTS video in my group’s case), a stillpicture/collage and a stop motion/gif. Stylist was Jennie Bramer, who’s also the owner of JO! Models. Makeup and hair was done by Jeanette Rokas from Rokas Prestige.

My group consisted of Anna-Karin Löfgren, Ellika Henrikson, Evelina Hultqvist, Fanny Jigman, Simon Haglund and of course Rania Rönntoft (me) :)

Our collage and gif animation, the gif can be seen separately here

Now, we worked as a group and I am not sure who shot the pictures, but we set the light together, had the camera on a tripod and worked together so we are all photographers in every picture! We decided together that we wanted a gif where the model would be soaring around in the air with various outfits. We chose to make it black and white based on some words we got: cool, cred, street, rock, CK One etc… yet we wanted them to pop, hence the colors. Evelina talked about cutting figures out and putting them on the pictures, and made a sketch for that. There was not enough time though so I edited some pictures and drew triangles on them instead, based on her sketch – which turned out really nice! We wanted the colors to shine through in everything we made, and I think we did really well! It was very fun and interesting to work with this, and to work as a group with the shoot, editing and so forth. Stressful, but fun!

A huge thanks to Per for guiding us, putting this creative idea in our head and for setting JO! Models up with us, and thanks to all the models from the agency, especially Ida who we had – she was great to work with! Thanks to Jennie and Jeanette as well – it was a blast to have such a huge team on set and to work with you all! 

anna-karin löfgren, black and white, bw, ellika henrikson, evelina hultqvist, fanny jigman, fashion, fashion workshop, göteborg, gothenburg, ida, jeanette rokas, jennie bramer, JO!Models, mode, model, model agency, modell agentur, monochrome, per zennström, rania maria photography, rania rönntoft, rokas prestige, simon haglund, YH, YHFO, YHFO11, yrkeshögskolan, yrkeshögskolan göteborg