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model agency

JO! Models

So, you’ve seen the behind the scenes video here, for our shoot with a model named Ida, from JO! Models (model agency here in Gothenburg), a fashionshoot which was part of a school project/fashion workshop. Photographer Per Zennström acted as our teacher/creative director, and the assignment was to make a campaign now that the model agency is re-launching themselves with a new name, site and so on. We were to make a movie (the BTS video in my group’s case), a stillpicture/collage and a stop motion/gif. Stylist was Jennie Bramer, who’s also the owner of JO! Models. Makeup and hair was done by Jeanette Rokas from Rokas Prestige.

My group consisted of Anna-Karin Löfgren, Ellika Henrikson, Evelina HultqvistFanny Jigman, Simon Haglund and of course Rania Rönntoft (me) :)

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Fashion Workshop | JO!Models Agency – Behind the Scenes

We’ve had a fashion workshop with photographer Per Zennström as our teacher/creative director and our customer was a model agency here in Gothenburg, they are soon re-launching themselves as JO! Models. We were in groups and each group got their own model from them, and we were to make some pictures for the model, a picture for the campaign to re-launch the agency, plus a stop motion/gif and a movie.

Here’s our behind the scenes video from my group’s shoot, shot by me with my Nikon D7000, and edited in Adobe Premiere.