So, quite a while back now, we got an assignment from school. We got divided in to groups, containing one or two photographers, a Copywriter and an Art Director. Each group got a certain part/business of the county Lysekil assigned to them. My group consisted of me, Jenny (also a photographer), Andréas Silverblad (art director) and Axel Johansson (copywriter). Together our assignment was to market a hostel called Strandflickornas Vandrarhem, and this is the result of that:
You might wonder what the hell this is, and how we came up with this? On the left it says “Where does the hare sleep?”, and on the right it says “Do crayfish brush their teeth as well?”.
Then it says: ”The answer to this question and many more is obtained through Strandflickornas offer Salt och Vilt. The offer contains accomodation at our hostel and free entrence to Nordens Ark and Havets Hus. Bring your family to an exciting and instructive adventure. For more information, visit strandflickorna.se”
So, here’s the deal. They have certain packages for their rooms, and one is called Salt och Vilt, which in english translates to Salty and Wild. This package is a family package which, besides rooms in the hostel, entitles you to get a free entrance at to Havets Hus, a place to see fish and stuff that live in the sea (thus, the salty part) and it also gives you free entrance to Nordens Ark, a zoo (the wild part of the deal).
Now, they have a lot of different packages which they offer, but our Art Director and Copywriter found that this package was something we could really work with, and make a more fun campaign that appealed both to grown ups and children. We met and had a meeting, talket it through and got a sketch of how they imagined some posters.
Continue reading to see some behind the scenes footage from Lysekil –> Read more