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YHFO11

Lysekil – Salty ‘n Wild

So, quite a while  back now, we got an assignment from school. We got divided in to groups, containing one or two photographers, a Copywriter and an Art Director. Each group got a certain part/business of the county Lysekil assigned to them. My group consisted of me, Jenny (also a photographer), Andréas Silverblad (art director) and Axel Johansson (copywriter). Together our assignment was to market a hostel called Strandflickornas Vandrarhem, and this is the result of that:


You might wonder what the hell this is, and how we came up with this? On the left it says “Where does the hare sleep?”, and on the right it says “Do crayfish brush their teeth as well?”.

Then it says: ”The answer to this question and many more is obtained through Strandflickornas offer Salt och Vilt. The offer contains accomodation at our hostel and free entrence to Nordens Ark and Havets Hus. Bring your family to an exciting and instructive adventure. For more information, visit strandflickorna.se”

So, here’s the deal. They have certain packages for their rooms, and one is called Salt och Vilt, which in english translates to Salty and Wild. This package is a family package which, besides rooms in the hostel, entitles you to get a free entrance at to Havets Hus, a place to see fish and stuff that live in the sea (thus, the salty part) and it also gives you free entrance to Nordens Ark, a zoo (the wild part of the deal).

Now, they have a lot of different packages which they offer, but our Art Director and Copywriter found that this package was something we could really work with, and make a more fun campaign that appealed both to grown ups and children. We met and had a meeting, talket it through and got a sketch of how they imagined some posters.


Continue reading to see some behind the scenes footage from Lysekil –>  Read more

Our Exhibition | The Making Of

So, this will be a fairly long post – but mostly with pictures. I thought I’d show you our exam exhibiton we’ve been working hard on for months now. The facility, how it looked before, the process of setting up an exhibition with 24 photographers (my class that is) and how the vernissage turned out.

It’s been stressful, all the way – and we changed facility in the last minute, but we are so glad we did cause the one we ended up using (located at Gothenburg Film Studios) was really big, and we could basically do what ever we wanted there.


Arriving on tuesday sure felt hopeless – the facilities were so big, empty and… it just felt like a shell, I could not vision an exhibition there. But tools were unloaded, pictures unpacked and we got to work.  Read more

Catalogue

So, the end of my time in school is drawing nearer with every day. Today was the deadline to send in finished pictures for our catalogue, that we’re making and which we’ll be selling at our vernissage in december where my class will be showing our examination projects. The catalogue will contain a few pages for each photographer in my class, and some pictures from that person’s project. It will be a really good looking catalogue, that the people studying to become art directors, copywriters etc, have designed!

I cannot wait for the flyers and official invitations to be made, so I can start inviting people to our vernissage which will be really great and contain lots of amazing pictures from amazing photographers – if you live close by, I hope you’re interested in visiting, and also to buy a copy of our lovely catalogue!

Anyways, here are three pictures from my examination project/portfolio that will be featured in the catalogue:

I’m not blogging or showing anything new now, due to all the stress with the exam and everything, but things are really coming to an end soon, and I’m starting to come closer to being finished – so soon my friends, soon!

I photographed some new still life’s yesterday, and this weekend I’m doing a reportage about two, freelancing creative people – a photographer and a web designer – and their home! Also, I will be working more on my physical portfolio now, so pictures of that process and my portfolio is on it’s way as well.

Stay tuned! /stressed photographer with lots to do

 

Interior Photography

So, we’ve had an architechture and interior photography workshop for a few weeks now, with photographer Krister Engström as our teacher for the architechture assignment, and Helene Bernstone as our teacher for the interior photography.

Architechture was hard, and I’m not very pleased with the pictures haha, I photographed a university and I will not show the one or two pictures that was the result of that.

Interior however, that’s fun (I read a lot of interior magazines and blogs), but it was very hard as well. However I am more pleased with those pictures and thought I’d share some of them with you.  I am very thankful for my relatives allowing me to shoot their home, and for the lovely crayfish party we had in the evening <3

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Emmie

Photos that date back all the way to the 14th of May, I haven’t had the time to sit down and edit them until now (thanks for getting a cold? haha).

Anyway, back then me and my dear friend and muse Emmie went in to the studio together with my other friend Martina, who’s also the Make Up Artist for these shots -> Her Facebook page.

It was the first time for Emmie in the studio and it required some warming up but then it went just fine!

Nikon D7000 + Nikkor 24mm f/2.8


Nikon D7000 + Lensbaby 2.0

My Fear: Video

We got an assignment in school, to make a movie in 2 minutes over a day about our fear. One of my fears is one I think many have.

I fear emptiness and also death, not that I’ll die, but that I’ll loose my near and dear ones. I was at my first funeral recently, and a friends grandma just passed away…. I see how my own grandma is growing weaker and I fear the worst.

To be left alone without those I love around me, it’s one of my biggest fears.

The song is Angel Died by Sergey Kovchik. Shot with a Nikon D7000, edited in Adobe Premiere.

JO! Models

So, you’ve seen the behind the scenes video here, for our shoot with a model named Ida, from JO! Models (model agency here in Gothenburg), a fashionshoot which was part of a school project/fashion workshop. Photographer Per Zennström acted as our teacher/creative director, and the assignment was to make a campaign now that the model agency is re-launching themselves with a new name, site and so on. We were to make a movie (the BTS video in my group’s case), a stillpicture/collage and a stop motion/gif. Stylist was Jennie Bramer, who’s also the owner of JO! Models. Makeup and hair was done by Jeanette Rokas from Rokas Prestige.

My group consisted of Anna-Karin Löfgren, Ellika Henrikson, Evelina HultqvistFanny Jigman, Simon Haglund and of course Rania Rönntoft (me) :)

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Fashion Workshop | JO!Models Agency – Behind the Scenes

We’ve had a fashion workshop with photographer Per Zennström as our teacher/creative director and our customer was a model agency here in Gothenburg, they are soon re-launching themselves as JO! Models. We were in groups and each group got their own model from them, and we were to make some pictures for the model, a picture for the campaign to re-launch the agency, plus a stop motion/gif and a movie.

Here’s our behind the scenes video from my group’s shoot, shot by me with my Nikon D7000, and edited in Adobe Premiere.

Interspaces pt. I

Nikon D7000 + Nikkor 24mm f/2.8

Nikon D7000 + Lensbaby 2.0

Nikon D7000 + Nikkor 24mm f/2.8